Hey everyone :)
Next book I recently finished is Hooked. It was a great read too, and definitely in my top list.
Nir offers an interesting approach on how to hook your customer to re-use your application based on his 4 steps idea :
- External/Internal Trigger
- Variable reward
Each steps are clearly explained, with real examples (like Instagram, Facebook, Pinterest, ..)
As always, I like to quote parts of the book I found really interesting.
Remember, a habit is a behavior done with little or no conscious thought. The more effort - either physical or mental - required to perform the desired action, the less likely it is to occur.
A few words, placed at the end of a request, are a highly effective way to gain compliance, doubling the likelihood of people saying yes. The magic words the researches discovered? The phrase "But your are free to accept or refuse".
In the investment phase, however, asking users to do a bit of work comes after users have received variable rewards, not before. The timing of asking for user investment is critically important. By asking for the investment after the reward, the company has an opportunity to leverage a central trait of human behavior.
And finally, a link that was really interesting, the List of Cognitive Biases, from Wikipedia..
See you soon for my next book overview : Good to Great.